In this clip we see an “average” looking girl transformed into the face for an advert which is plastered up on a bill board. Whilst the use of make up and hair styling may be culturally acceptable to some people, at what point does the manipulation of her image become unacceptable? The text at he end read “no wonder our perception of beauty is distorted.” It raises questions about what constitutes beauty within a particular culture? It also suggests that a degree of uniformity is synonymous with notions of beauty; individual traits like spots or blemishes are eliminated.What implications does this have for women’s self esteem? What are the moral implications? Is it morally wrong to digitally enhance an image for use in advertising and on what grounds?
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